Kajaria joins the RCB Women’s Team as Principal Sponsors
Mumbai (Maharashtra, India): Kajaria Tiles – India’s largest ceramic and vitrified tile manufacturer – announced today that they will be becoming the Principal and Front jersey sponsors for the Royal Challengers Bangalore Women’s team.
Smriti Mandhana is one of the most well-known women cricketers in India. She has been appointed captain of the RCB Franchise. Richa Ghosh, Renuka Sing, Sophie Devine and Ellyse Perry will be leading a team that aims to win the inaugural Women’s, Premier League. It starts in Mumbai on March 4th.
Kajaria has been associated for a while with Indian cricket, most recently as the title sponsor for the Zimbabwe Tour. Mr Rishi Kajaria (Joint Managing Director at Kajaria Ceramics Ltd) said that they have been waiting for an opportunity for Women’s cricket support and the Women’s Premier League is the ideal platform. We are thrilled to partner with RCB to promote our shared ethos, Women Empowerment. Our Women’s cricketers rank among the top in the world, and the Women’s Premier League will bring their talents to the forefront. We are thrilled to be part of the Women’s Premier League, which will have a huge impact on Women’s Cricket.
Royal Challengers Bangalore is one of the most well-known sporting teams worldwide, with 55.1 million Instagram interactions in January 2023 alone. To ensure they are a winning team in the Women’s Premier League, they will draw on their decades of experience in the Men’s T20 League.
Rajesh Menon (Head & Vice President, Royal Challengers Bangalore), spoke on the occasion. “We are thrilled that Kajaria is our title sponsor for this inaugural women’s T20 League. We are grateful for their support and partnership as we strive to play a major role in scaling and building the league.
The Women’s Premier League was officially announced at the end of 2022. This follows the announcement of the successful franchise bids earlier in the year. With 22 matches being played across two venues in Mumbai, the finals are scheduled for the 26th of March.
The Women’s Premier League is expected to attract a large audience. Streaming will be free, and the BCCI will promote Women’s cricket by providing free access for women to the games.
About Kajaria
Kajaria Ceramics, India’s largest producer of ceramic/vitrified tile is seventh in the world. Kajaria Ceramics has a long history of excellence and is the No. 1 tile brand in India.
Its cutting-edge technology and state-of-the-art manufacturing techniques have enabled it to outfit millions of Indian homes. Kajaria owns 10 Indian manufacturing plants for tiles and bath ware and has been awarded the Superbrand title twelve times.
Website: https://www.kajariaceramics.com/
Royal Challengers Bangalore
Royal Challengers Bangalore (RCB), is owned by Royal Challengers Sports Private Limited. This subsidiary of Diageo India. The Royal Challengers Bangalore, also known as RCB, is a franchise cricket team based out of Bangalore, Karnataka. They play in the Indian Premier League. The team was one of the original ten and has reached the Playoffs three times consecutively in 2020, 2021, and 2022. This squad is made up of both established stars and rising talent.
Royal Challengers Bangalore was awarded the rights to operate and own a team in the Women’s Premier League. Their bid was 901 crores. The auction saw RCB purchase Smriti Mandhana, an Indian opener (INR 3.40 CR), which was also the most expensive bid at WPL and among all other women’s cricket leagues around the world.
RCB has grown in their brand-building journey with many business ventures such as RCB Hustle (an RCB fitness product), Dash of RCB and a premium non-alcoholic mixer. This is an extension of the already successful venture, RCB Bar & Cafe. Dash of RCB was the first of many Fast-Moving Consumer Goods options the cricket brand has launched. Dash of RCB – Bar Snacks Uncut by RCB – the next product in the pipeline.
RCB adopted the #PlayBold philosophy, which is a mantra that resonates on and off the field. ‘Defeats don’t defeat us. The Challenger Spirit keeps you alive.’ To learn more, download the RCB Mobile Application.
