The leading manufacturer of faucets and sanitaryware, Hindware, launched its Lacasa experience store in Kerala today. With the help of Lacasa, architects, interior designers, business buyers, and homeowners will be able to experience the whole range of bathroom and lounge products from Hindware, Queo, the Hindware Italian Collection, and Hindware, as well as Hindware Italian Tiles.
Mr. Sudhanshu Pokhriyal, Chief Executive Officer of Hindware, opened the Lacasa experience store in Kochi. It covers 5000 square feet and is open each day of the week. The store assists customers in experiencing the products and creating their ideas. With 13 additional stores planned for the state of Kerala by 2023, Hindware, which already has 16 brand stores, focuses on fostering growth in the southern region.
Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware, stated at the launch:
“With Lacasa outlets throughout India, we hope to inspire our customers’ creativity and help them design their ideal bathrooms using various Hindware Limited products. We also have 18 Lacasa stores in India that will be between 40,000 and 50,000 square feet in size and are planned to open in 2023.
He continued, “Consumers today purchase experiences rather than only goods and services, which is the main goal of the Lacasa experiential store. The South Indian market has enormous growth potential, whether it is in terms of infrastructure, business, or consumers. The launch of our Lacasa experience center in Kochi, Kerala, demonstrates our intention and dedication to meet the needs of the city’s affluent consumers, build brand recognition, and generally highlight developments in the bath and faucets sector.”
For many years, Hindware (Bath & Tiles Business) has been on the cutting edge of groundbreaking ideas and inventions. Revenue for Hindware Limited’s (Bath & Tiles Business) in H1 FY23 totaled 743 crores, up 48% year over year. The segment outpaced the market because of the industry’s best products and designs, great brand recognition, a broad range of products, and an effective distribution system. The company currently has more than 20000 active retail touchpoints, 350+ brand stores for an immersive customer experience, 400+ distributors for a large network, and more.
