Somany, a ceramic tile business, announced its affiliation with Lucknow Super Giants, an Indian Premier League (IPL), franchise team owned and managed by the RP–Sanjiv Goenka Group. This partnership will see the Lucknow Super Giants (also known as LSG) sporting SOMANY’s logo on their helmets and caps.
Abhishek Somany is the Managing Director at Somany Ceramics. He stated, “We are thrilled to partner with Lucknow Super Giants in the 16th edition Indian Premier League.” Our partnership slogan is “Har andaaz mein Zamien se Jude“, which is a combination of SOMANY’s deeply rooted values of “Zameen se Jude” and LSG’s slogan “Gazab Andaaz”. We are excited by the vision and leadership that LSG has.
Colonel Vinod Bishit, CEO of RPSG Sports, said that Somany Ceramics is an excellent partner for the 2023 editions of the Indian Premier League. The brand’s dedication to innovation and quality resonates with the values of our team and our style of play. It also inspires millions of people who look up to them for inspiration. We look forward to working with SOMANY in creating engaging experiences for our fans through personal campaigns.
This is a significant milestone for us as Creatigies as it stitches and manages this exciting partnership between Lucknow Super Giants & SOMANY Ceramics,” added Mr Navrozed D Dhondy (Managing Director, Creatigies Communications), the agency managing the partnership on behalf of SOMANY.
Indian Premier League 16 will have ten teams and each team will play 14 matches. The Lucknow Super Giants, who made their debut in the league last year, were the latest to enter the competition. They did well and were named as semifinalists.
